Artistic Legacy » BING CROSBY BUILDING NOMINATED AS U.S. NATIONAL HISTORIC PLACE! » 28/7/2020 1:42 am

The Bing Crosby Building has been standing because a number of people realized its importance.  The first was an architect that gave up his commission because he would not let the building be torn down.  He felt it was a historic architecture.   The IEEE pressured me to get it declared a landmark because of the video tape development work there.

In researching how to make it a landmark, I found that it was not a simple task.  My research turned up another evaluation by West Hollywood that stated it qualified as historical architectural.  I applied for the forms from the State of California, and they sent me the paperwork.  After a number of discussions with them they helped me through the process.  There were four categories.  I applied for three of them (see my 11/7/2020 message above or the list below).  In the process I had to contact the owner, who was not keen on keeping the building.  After a number of discussions with his lawyer, a new plan was developed that kept the building as part of his development and its history.

I submitted the paperwork for the three categories, and it was considered a go for approval.  However, at the last minute the owner objected to keep his options open.  I had to plead my case before the State Commission, and they unanimously approved all three categories.  It is rare that a building qualifies in more than one or two. 

I am still in contact with the owner's lawyer, and the plans are still in place to keep it.  However, with all that has happened in the last year, the building and hotel site may be sold.  Anyone with an interest in keeping the building should make their case with the City of West Hollywood.  They are the organization that has the life or death decision about this historic building.

Bob Phillips

The building was granted status in Categories A, B and C:
[color=#000000]Category A - Property is associated with events that have made a significant contribution to the broad

Artistic Legacy » BING CROSBY BUILDING NOMINATED AS U.S. NATIONAL HISTORIC PLACE! » 26/7/2020 8:44 pm

In the early 1930s Bing Crosby had his main office at Paramount and Decca was close by.  However, when he began his radio broadcasts his organization began to expand, and he purchased a building under construction on Sunset Boulevard on 15 October 1936.  Why move to this remote location?  It was half way on the main road between Beverly Hills and the studios in Hollywood.  A number of the stars had already had offices for their agents in this area that became known as the Sunset Strip.

Bing was different from the others in that he directly maintained his own contracts.  The building did have offices for his agent and his brother Everett, but it also contained his financial people, his doctor and other support functions.  By 1945 Bing had established many separate corporations from acting to the Crosby Research Foundation, and he hired Basil Grillo to reorganize his business interests.  Basil located the heart of this "empire" in the Crosby Building.  The agent function was taken over by Bing's own staff, and his doctor friend and tailor left.  Bing upended the show business model by setting up his own operation.  

While Bing did not spend much time in the building all his finances came through this building as well as his mail.  If one mailed a letter to Paramount or NBC or Decca, it came to this building for processing.  This operation was handled by his brother Larry.  The Electronic Division was created here to manage his radio show technical operations when he left NBC for ABC.  It was here that Jack Mullin held forth when he was not working on the Crosby radio show.  It was from here that Jack worked with Ampex and Minnesota Mining (3M) to develop a new recorder for Bing and tape for it.  I worked in the building from 1951 to 1957 on the video tape recorder development for Bing.  For more on the building and the Electronics Division see:  https://ethw.org/First-Hand:Bing_Crosby_and_the_Recording_Revolution.




  

Artistic Legacy » BING CROSBY BUILDING NOMINATED AS U.S. NATIONAL HISTORIC PLACE! » 25/7/2020 3:17 pm

In July 2017  I sent to the State of California the National Register of Historic Places Registration Form for the Crosby Building on the Sunset Strip.  After a couple of editorial changes, it was nominated to be considered by the State Historical Resources Commission at its meeting on 17 May 2018.  What appeared to be a rather straight forward meeting was changed at the last hour by the owner filing an objection to the nomination.  Fortunately I was in Palo Alto, California where the State meeting was held and was able to present testimony before the commission as to why the building should be listed in the National Register of Historic Places.  The commission voted unanimously for granting the national listing.  The State has sent it on to the National Park Service which grants the national status.  Since the owner objected, it will be listed as “eligible for National Status.”  However, the State of California will list it as a State Historic Place without any restrictions.

The building was granted status in Categories A, B and C:
Category A - Property is associated with events that have made a significant contribution to the broad patterns of our history. This building was the primary office of Bing Crosby and the location where the first video tape recorder was developed.
Category B - Property is associated with the lives of persons significant in our past. The people were Bing Crosby and John T. (Jack) Mullin.
Category C - Property has distinctive characteristics and high artistic values.

The present situation with the building is that the owner has had his business ventures delayed.  I am in periodic contact with his attorney.  The plan is to incorporate the building into a tower hotel behind it.  It is to be kept as a historic object and used for a restaurant.  I also believe that the city of West Hollywood would like to preserve it.  However, the historic status does not prevent it from being torn down.  Anyone in the Los Angeles area sho

Radio » Chesterfield Show Question 1/9/52 » 12/7/2020 7:33 pm

The Crosby radio shows by this time were prerecorded and assembled from a number of recordings.  I do not have the exact reason for the 9 Jan 1952 being so disjointed, but there are two main reasons.  First, Jack Mullin had left the job of editing the show in the summer of 1951 to work on the video recorder.  The replacements were still trying to learn his craft.  Secondly, Bing had a lot on his plate during this period between his family and his engagements.  January also was a bad month to bring people together to do a show after the busy Christmas season.  When Bing and the announcer were not together, we recorded them separately and put the two conversations together.  This task was difficult, and sometimes Bing was not available.

Had Jack Mullin been doing the editing one would probably not noticed the problems.  The shows before this one were edited versions of an earlier recorded audience show.  These were not too difficult to do, but to assemble a show from many old ones is a real art.  The new editors did not make the grade.  As for Dixie being the reason, it is hard to say, but Bing was concerned about her.

For more on the radio show see:  https://ethw.org/First-Hand:The_Evolution_of_the_Bing_Crosby_Radio_Show

Bob Phillips

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