http://news.investors.com/management-leaders-in-success/080713-666704-bing-crosby-hit-it-big-with-music-and-minute-maid.htm

Nothing very new - but it is always good to see references that perpetuate the consciousness or widen the knowledge, particularly as here in a slightly different arena.

I'm not too certain that  "The Great John L." or  "Abie's Irish Rose" were great successes though!