17/7/2014 5:21 pm  #1


Bing's help in popularising blue jeans

Steve Fay has a slow internet connection and cannot easily access TV internet feeds, so the following is a joint effort. He has told me of the item, and I have found the internet link. Thank you Steve.
Steve saw the CBS "This Morning" feature when 
Bing got a prominent mention today in an item about LEVIS, the blue jean manufacturer.  They are in the news for buying naming rights for a sports stadium, but the report ncluded a section about Levis history.  In the part about celebrities who helped to popularize wearing Levis jeans, including James Dean and Bruce Springsteen, Bing got by far a much more substantial mention, including photos of him wearing Levis on his ranch and wearing the denim tuxedo Levis made for him after learning that he had been turned way from a fancy hotel when he arrived wearing Levis jeans!  That tuxedo is in the Lexis vault and the reporter got to try it on. People with good internet connections might be able to find video of the report on the CBS This Morning webpage, here
http://www.cbsnews.com/videos/levis-new-stadium-brand-launches-1-2-billion-sports-arena/

 

 

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